Do you have a ready-made digital marketing campaign but lack the strategy to run it? Running a digital marketing campaign requires plenty of attention to detail. And you must devote a lot of attention to the strategy. That’s why it’s important to find ways how to do just that. If you’re struggling to build a proper strategy, then this is the article for you. With all that said, let’s start.
What Should Your Strategy Look Like?
Before we get into the ways how to build it, we have to look at how exactly a strategy looks like. In short, a digital marketing campaign strategy is what defines your goals and lays out the plan for the whole campaign.
The strategy takes into account every aspect of digital marketing and every aspect of successfully running a campaign. It takes a look at the many factors and how to successfully utilize them to the best of your ability.
Some of the factors to consider are your audience, your approach, your budget or other available resources, and of course, your business goals and achievements. Planning a successful strategy isn’t easy. Before you even think of doing it, you have to analyze these factors and understand how to use them to your advantage. Now that we’ve got that out of the way, let’s think strategy.
1. Establishing Goals
Your goals are defined at the very top of the strategy list. You’re meant to reach these goals and thus claim a successful digital marketing campaign. Everything revolves around your goal. But you have to be realistic about it. If you’re a new business that looks to increase its social media reputation, then hitting 1 million followers on Facebook isn’t a realistic expectation.
This is just one example out of many. Your goal could be to rank number 1 on Google for a particular set of keywords, or to increase your conversion rate. Regardless of what that goal is, it’s important to establish it as it will be the driving force behind the strategy.
2. Establishing a Target Audience
Your business could be anything you want, but have you considered who your target audience is? Every business has its target audience. If you’re a care home, then your target audience is the elderly. If you’re a massage parlor, then your target audience is women.
Firmly establishing what types of people you want to target can really make a difference. What good are your ads for your care home business if they’re reaching millennials and Gen Zs?
If you’re a new business that doesn’t have an established demographic of its visitors, then you can run surveys to identify it. There are options out there for every business, even the established ones. You might be running an e-Commerce store that caters to both men and women of all ages. It can be difficult to establish who to target in these cases, but there is a way.
By simply looking at your website analytics, you can clearly see who your customers are.
3. Establishing SEO Presence
If you don’t have a website, you can skip this one. But if your business does indeed have a website, then you’ll need to build on it. Google Ads are a great way to get some traffic going on your website. But before you do that, you will need to optimize your website for search engines.
This is called SEO and it’s vital for every business that has a website. The way visitors find your website is by searching for it online. This is done through keywords, but nothing guarantees that your website will appear on the first, second, or even tenth page on Google searches.
The better SEO, the higher you’ll rank. No one really knows Google’s SEO formula for success, but what you can do is make sure your content and website are optimized for search engines. Once you’ve got that covered, you’ll need to work on SEO marketing.
This is a very effective way of growing your business, but it does require expert knowledge in SEO. So, if you’re interested in that, make sure to visit finchannel.com for SEO marketing.
4. Establishing Social Media Presence
Much like SEO, social media can be a funny game. The more followers you have, the more reputable you’ll seem to others. But gaining followers can be a tricky proposition.
Social media advertisement is the way to grow your social media channels. And make no mistake about it, running a digital marketing campaign on your social profiles can be very rewarding. As a matter of fact, every business does it. Running ads on Facebook isn’t really expensive and can be perfectly accustomed to your budget.
Also, Facebook isn’t your only option. You can advertise on Instagram, LinkedIn, Twitter, and even Pinterest. But simply posting something and boosting it with money won’t work. You will need to create engaging ads that resonate with your audience. You will also need to define a goal for the ads. Is your goal to gain more website visitors, followers, or clicks?
We can take Facebook for example as it has a brilliant ads interface. The Facebook Ads Manager is an essential tool that creates each advertisement. It will take some time to master it, but you will need to learn how to structure your ads to be most effective.
5. Establishing an Email Strategy
Although many were quick to bury it in the ground, email is still standing strong. Email marketing is one of the most effective ways to grow your business. And for many businesses, it is the go-to strategy that drives successful digital marketing campaigns. Formulating an email marketing strategy simply means sending emails to people.
But it’s more complicated than that. For starters, you will need to have a mailing list. There are many ways to get it but this is essentially a list of people that have willingly given you their email addresses in exchange for special offers. Don’t be hesitant to work on creating an email list as can be just as powerful as social media or SEO.