The durability and effectiveness of email marketing have been one of the most vital topics in the last couple of years. We can hear voices who claim that this approach is not among the most successful ones. Many different studies claim that email marketing is simply surplus to requirements. Naturally, these studies have attracted much attention from the community.
However, it can be said that it is still widely used among marketers all over the world. It is still effective and it will grow in the future. Since the beginning of the internet, users have liked email and this kind of marketing has been perceived as a good one. However, we can see that the best-known scams have been performed via email. Everyone heard about the Spanish lotto, Nigerian Prince, and many other ones.
Nevertheless, it managed to stay competitive when compared to other strategies. The best way you can see that is that it is still used by marketing companies. If you want to check one of them out, be sure to visit rockstarmarketing.co.uk. Since it is still widely used, we would like to talk about some of the reasons why this strategy is still worth it in 2021. Without further ado, let’s talk about them.
It Is More Effective Than Social Media
Sure, social media marketing has established itself among the most operative ones. However, we can see that email marketing can reach much more people. The reason is pretty simple, not all internet users have an account on social media platforms. At the same time, almost all of them have an email account. Besides, it is more effective in the process of conversion every particular user.
The reason is that users like to have a more personalized conversion process. Sure, this personalization is done way better. If you take a look at some of the studies, you will see that it accounts for slightly less than 10% of acquisitions that have been concluded online. At the same time, we can see that these studies say that it will continue to grow in the future.
They Create Stronger Relationships
Marketers must use this kind of marketing strategy. One of the biggest reasons why they should use it is that it can become an anchor for everyone in the local being excited to witness. By providing crucial information that can inform their users about the latest data about the most important elements of a brand. By doing that, they will engage their users quite a bit.
Not only that, users will stay informed about all the latest occurrences within a brand. Naturally, it needs to be said that overdoing it by providing numerous information to people can cause the plan to backfire. Therefore, marketers need to find the perfect balance between these two concepts. That’s why it is important to personalize this marketing strategy and find that balance we’ve mentioned.
It is Easier to Measure
Tracking all the things that you have performed with your marketing strategy is something that every marketer needs to do. By having an insight into it, the marketer will be able to perceive all the possibilities that arise from time to time. At the same time, marketers will be able to see some problems before they become unsolvable. Pretty much all the email marketing tools will provide that insight.
The marketer can track delivery rates, unsubscribe rates, bounce rates, and many more aspects. Without any doubt, ignoring these figures would be a mistake. While many different studies claim that there’s an optimal number that the marketer should aim for, it needs to be said that such numbers don’t exist. You should optimize these numbers according to your users, it is as simple as that.
It is Easier for Reaching Mobile Customers
One of the biggest reasons why we believe that this strategy still has value is that it can be used for reaching customers through their mobile devices. At the same time, this strategy doesn’t require too much investment on their behalf. We can see that some of the most credible studies on this topic say that more than half of mobile users in the US access their emails through their mobile devices.
Not only that they have access to them, but a vast majority of these emails are also opened. Surely, that makes this strategy so effective, even in this day and age. Therefore, it would be a mistake to ignore it. When you take a look from the customer’s perspective, you will see that using these is completely free, which is certainly useful for them. Above all, there are no limits when it comes to the characters that can be used in the message.
It is a Cheap Strategy
Last but not least, we would like to talk about the most obvious reasons why it should be used in 2021. It is both cost-effective and easy to use. Marketers can reach a significant number of people with it. When you compare the potential and money they are required to invest into this, we believe that the answer is pretty easy. Surely, it is a way more effective option than other traditional channels.
Just any marketer you know and you will receive an answer that can provide numerous benefits. The question is, why is it labeled by many as ineffective, but it is used by a plethora of marketers from all over the world. The reason is simple, it is both cost-effective and operative. If you are not certain about these aspects, we would recommend you to conduct research where you can find answers to these questions.
Many people make the mistake of believing that this is an old tactic and that its surplus to requirements. However, we can see that the situation is nothing like that. Therefore, we’ve provided you with the top five reasons why you should use email marketing even today. Not only that, we are sure that it will be equally effective for many years to come.