The dawn of the 21st century has brought a technological revolution that we are still riding on today. The world is witnessing huge developments daily so much so that now the market expects more practical and work-efficient gadgets, gizmos, and devices to turn menial drudgery into automated affairs.
Speaking of automation, smart technology has already laid the bedrock of the future. Everywhere, you find smart devices that perform hour-long tasks within seconds and make your life easier and hassle-free. One such champion of smart technology is a smart TV, which puts an innovative twist on the traditional television set and pairs cable TV with streaming TV in the smartest way possible.
With a smart TV, you can watch your favorite shows, delivered by your cable provider. If you want to know any further detail, you can click here for more info on that. In addition, you can stream Netflix and share updates on social media apps, directly from the large screen. Smart TVs have become super-popular nowadays, and grow with each passing decade. Wondering about the upcoming trends? Check them out below.
What is a Smart TV?
A smart TV is found in every house. It is a set with integrated internet that allows you to play music, view pictures, and stream videos. Additionally, a smart TV can be connected with any of your devices like a laptop or a phone wirelessly. It is designed in a way to enable access to over-the-top internet services such as television streaming, internet radio, and home networking. A smart TV is one of the greatest and successful inventions in the technological world as it is highly in demand to date.
A variety of online functions, from the availability of multiple apps, access to Netflix, and the capability to connect with several wireless gadgets, are an essential part of smart TV offerings. Moreover, smart televisions have various types of hardware and interfaces, alongside a graphical user interface television running system, which makes navigation and control seamless and smooth. Such modifications permit you to experiment with state-of-the-art online TV tools, move content from internet video offerings, and have fun with the whole family.
Smart TV Marketing
Marketing strategies have never been behind when it comes to technology services. Catalyzed through the increasing penetration of high-speed internet, online content consumption has accelerated extensively in recent years, as a consequence, multiplying the smart television demand. The low costs of smart TVs have extended their availability amongst the people. As the market is over-flooded with a variety of smart televisions, it is easier to look at them as these are categorized into different types.
Resolution-wise, smart TV marketing efforts are divided into high-definition (720p), complete high-definition (1080p), 4K (2160p) and the most recent, 8K picture quality. Display-wise, the smart TV consumer demand pool is distributed between QLED (quantum dot reflective display) and OLED (organic emissive display) majorly. The rising popularity of video-on-demand services is an essential factor accelerating the growth of the smart TV market.
Key Trends for Smart TVs
An unstoppable series of various trends are introduced frequently to attract more customers. From high-quality sound results to exceptional visuals, each feature is marketed by several manufacturers to promote their sales. The 8K television is a viral trend in the smart TV market. The 8K television sets consist of 33 million pixels alone! All the added millions of pixels give off a sharper, and an accurate visual than the 4K ultra high definition TVs.
The QLEDs are also anticipated to grow significantly over time due to the vibrant colors it provides. Apart from the quality of the output, the sleek, stylish, and eye-catching designs like paper-thin dimensions, curved edges, different sizes, and colors are what lure people towards a specific smart TV model.
Growth of Smart TVs
Taxation is an essential element behind the growth of smart televisions. Smart television is the only domain wherein Goods and Services Tax (GST) applies putting forward a great growth rate.
Educational institutes, homes, offices, banks, and other organizations use smart televisions. The pandemic situation could not even restrict the growth of smart TVs as more and more people resorted to buying new models and sets to pass the time while stuck at home.
They found smart TVs right up their alley to entertain themselves during the countrywide lockdowns. On a global scale, the regions that saw the greatest growth of the smart TV market during the past year included North America, South America, Asia, Africa, East Europe, West Europe, the Pacific, and more.
Forecast for the Future
Where is the smart TV market growth rate headed, you ask? The worldwide smart television revenue is predicted to increase from $148 billion in 2023 to $193 billion in 2023. The aggregate growth rate per year looks to be more than 30%, which is a monumental percentage! This is a commendable boost if looked at in correlation to the devastating effects of the COVID-19. Even though corporations had to adopt restrictive measures during the pandemic, face closures of the commercial hubs, and enable remote working as a response, they persisted through it all and pushed through. Now that life is resuming, the smart TV market is heading towards a brighter tomorrow.
Benefits of Smart Television
- Smart television is a nicely equipped invention, which satisfies the requirements of your leisure time with profoundly adaptable and innovative features, rendering a brilliant experience.
- Optimum Security
- Advanced features like child-protected programs, parental control, and changeable passwords are ideal for today’s world. Smart TV ensures entertainment along with managed privacy settings.
- Infinite Possibilities
- The main advantage of a smart TV is that it delivers a massive number of channels that offer TV series, movies, and music of your choice without the need to attach a TV antenna or get a subscription to any cable/satellite service. Yes, you can watch content for free on a smart TV, provided you download any of the free TV streaming apps like Pluto, Tubi TV, or Crackle on your connected television. Furthermore, some smart TVs have web browsing, gaming, and access to media content stored on the cloud.
Smart televisions are worth it. Nowadays, they have become a must-have no matter which walks of life you belong to because they carry you straight into an increasingly digitalized future. And, who doesn’t want that?