The competitive landscape of the clothing and apparel industry means you must do more than just build a website and hope that people find you online and patronize your business.
There are 1.09 billion websites this year with an additional 252,000 new sites popping up daily. Of the over a billion websites in cyberspace, less than 200 million are active. Meanwhile, the global clothing market is worth around $1.6 trillion and could reach $2 trillion by 2028.
Here are four recommendations if you run a clothing store and want to market it effectively.
1. Social Media
Considering there are 4.8 billion social media users globally, representing around 92.7% of internet users, you can appreciate the benefit of launching digital marketing efforts. Instagram, Facebook, Pinterest, and other social media platforms can help you connect with your demographic. Influencers are a popular means of launching digital marketing campaigns. That’s why it’s essential to find influencers who appeal to the consumers you’re after.
Take great pictures, post relevant and interesting content, and engage with consumers to encourage them to visit your website. According to Statista, almost six in 10 U.S. shoppers have bought products after seeing them on social media. So, social media is a must-have tool that can help position your clothing brand as a reputable and dependable retailer.
2. Website
Around seven in 10 businesses had a website last year. If you don’t have a website for your clothing brand, you’re at a decided disadvantage. One study shows that 56.6% of survey respondents favor shopping online versus in-store.
An online storefront is increasingly essential, even if you have a brick-and-mortar location. But simply having a website isn’t enough. Again, the idea that people will come if you build your website is inaccurate. There are too many choices out there. You must help them find your website and convince them to buy from you.
When building a website, consider search engine optimization. When people search for a business like yours online, they focus on the first few URLs in the search engine results. The odds of consumers finding your site are slim to none if your URL isn’t at least on page one.
Unless you have the in-house talent to build a website with SEO baked in, it’s best to hire a website design agency offering such services. For instance, a professional will index compelling images on your website ─ whether dresses, hats, crossbody bags, jackets, or anything else. They will then utilize HTML image elements to embed pictures.
3. Content Marketing
Content marketing revenue tallied $63 billion in 2022. That number could climb to $107 billion by 2026. Content marketing is a must for your clothing brand. You can produce content for social media, fashion publications, and your website.
If you regularly create compelling content that consumers find interesting, more people will check out your product offering. Remember to include strong calls to action so consumers know what steps to take after consuming your content.
4. Email Marketing
According to one source, e-mail marketing revenue could surpass $9.5 billion this year. A poll from late last year shows that marketing professionals reported stellar ROIs for their e-mail marketing campaigns.
When engaging with customers, request their email addresses and encourage them to opt into email correspondence. You can send updates about your company, news about sales and special promotions, and coupons for limited-time offers. Ensure your emails have clear calls to action.
These are some things to remember if the goal is to market your clothing brand effectively. Devise a strategy, follow it religiously, and routinely assess the performance of your plan to see if you need to make any changes.
