To the outside world, your company’s brand identity is what people see when they think of your business. What you do and how you contribute to the market should be clear to everybody who visits your website. In order to reach your intended audience, your brand’s visual identity should be consistent in all printed materials as well as on the web. Name recognition comes from being consistent.
Your snail mail brochure will be instantly recognizable to those who have seen your logo and/or brand colors online and vice versa. It’s easier for folks to remember your name when they see your email or social media posts if they know who you are. When someone contacts you, the last thing they see is your email signature block, which is the text that shows at the bottom of the email. As an example of a common email signature block, consider the phrase “Sincerely, your name.”
Let’s say you own a sports bar that mainly focuses on European sports like football. Your logo, email signature, and even social media profile pictures should all reflect the same. You shouldn’t have a basketball for your email signature and a football in your profile picture. Check out Gentingcasino.com to see what’s latest in the world of football.
Let’s have a look at the five spots where you may improve your brand’s consistency:
1. Website
The front page of your company’s website is frequently the first thing a potential customer sees, and most consumers make a choice within ten seconds of seeing it whether or not they want to go any further. In order to entice customers to continue exploring or get in touch with you, it’s imperative that your identity be clearly shown on the front page of your website. Providing enough information to pique their interest but also offering them choices to investigate further, such as a business overview, employment possibilities, investor relations, news releases, and social media connections on your home page is the best strategy.
The colors, fonts, and logo you choose for your website should all represent your company’s brand identity. It’s counterproductive to use cutesy visuals and amusing typefaces when your message is solemn and you deal with serious themes. In the same way that utilizing dark colors and archaic typefaces might turn consumers off if your brand’s identity and goal are more lighthearted. Make use of your website’s home page to attract visitors and point them in the right direction rather than outwardly selling to them.
2. Social Media Platforms
You should publish on several social media platforms. Keep in mind that not everyone in your target market. Everyone uses different social media platforms, and the reasons for this vary considerably. It is in your best interest to expand your social media platforms and get a profile from each major social media platform. The problem is that if you have a distinct name, colors, and logo on all of these platforms, people may not recognize your firm when they go from Facebook to Twitter since the profiles appear different. They may also be suspicious if they get mail that does not match their social media profile’s appearance. When you’re consistent, you’re recognized, and your clients feel more comfortable with you.
3. Print Media
Printed marketing materials, such as letterhead, invoices, and business cards, should all have the same colors, typefaces, and logos as your website and social media platforms. If you do one extra thing to demonstrate your dedication to excellence and meticulousness, your clients will notice. Some printing companies can provide these services, and if you’re a small firm, a brand designer can also help you create your website.
4. Email
Email marketing is still one of the best methods to stay in touch with customers and maintain your brand name in their minds. The most important thing to remember is that you must be relevant in your messaging and provide excellent and interesting material. In addition to this, design a template that combines your brand colors, fonts, and logo. Avoid squandering a chance to establish a rapport with your audience.
5. But remember, your brand should be authentic to YOU.
It’s natural for people to want to do business with people they know, like, and trust. Being true in how you present yourself is the best approach to building a relationship with your clients.
A brand that chooses to be open and consistent in its messaging and branding initiatives is considered authentic. It is honest, which is the most important quality, and it upholds certain business values.
Do you know what can happen when consumers do not believe in a brand or do not believe it to be genuine? They frequently begin looking for other brands that they can rely on.
What does it mean to be authentic? Authenticity isn’t just a trendy phrase these days; it’s about being who you really are in both your words and your deeds. Your words and gestures should be in sync; your enthusiasm should be palpable but not forced. When I talk to you, I expect your sincerity and morality to shine through. When people encounter you in person, your online identity should be consistent with your real-life persona.
According to some business executives, authenticity is more about being oneself in the right context. Even if you wear shorts and business casual clothing to your beach house, wearing them to a corporate meeting while everyone else is dressed up in suits might be a sign of disdain. Even though you’re used to using profanity at home, if you use it in a professional setting, it might be perceived as rude and threatening. Authenticity, however you want to define it, is a vital quality to have while building a company’s brand and establishing oneself as a representative for that brand.
Many businesses can lose sight of their original goals as the years go by as they become bogged down in the daily grind. Going back to your roots and remembering your company’s primary goal, values, and stance can be the first step in developing brand authenticity.
