Marketing your business or products is neither cheap nor easy. Many have spent their entire lives learning about marketing a honing their advertising skills so they can help others achieve their goals. Also, businesses have for years spent a lot of money on TV ads, magazine ads, billboards, and so on. In more recent years, many have moved on from traditional marketing and focused on social media. All of those methods are proven to be efficient; however, most of them will cost you a lot of money.
That begs the question – is there a more affordable and cost-efficient way to market your business? The answer to that question is rather simple – there is. Of course, we’re not talking about providing quality products and offering quality services. No. We’re talking about stickers. Stickers are inarguable of the cheapest and most efficient ways to market your services or your product and we’re about to show you exactly in which ways they can be beneficial to your business when used as a marketing tool.
1. They are Cost-Efficient
First of all, let’s start with one of the most obvious benefits of stickers – they’re not expensive. Creating a successful marketing campaign often means setting aside a hefty budget because in most cases, ads, billboards and commercials cost a lot of money. On the other hand, stickers do not. They’re rather cheap compared to the rest of the marketing tools you might end using but despite being more affordable, they’re equally as efficient.
Making the most out of your budget is essential. You see, the goal of a marketing campaign is to attract potential customers, not spend money. That means you have to display your advertising materials in public. Now, what those materials are going to be is not that important. You could purchase a billboard and have a 20-foot wide ad, but that doesn’t mean it’s going to attract more views. Just because something is bigger and more expensive does not make it better. At least not in the marketing world.
2. They are An ‘Offline’ Tool
As we’ve mentioned at the beginning of this article, nowadays, most businesses tend to advertise online, using social media or other platforms. That means that the online market is overly saturated with ads from various businesses and let’s be honest – all we do is skip them or use ad-blockers. On the other hand, traditional or ‘offline’ marketing, as many like to call it, is becoming somewhat forgotten. That means there’s less competition in the offline space meaning you’re more likely to be noticed that way.
3. They are Unique
Another great thing about custom stickers is that they’re unique to your business. They will help you stand out from an otherwise dull sea of recycled promotional material. You see, designing your own custom sticker can set you apart from the competition in a unique way. You can create unique designs to be printed out and afterward shared. However, keep in mind that just printing your stickers wherever might not bring forth the same results. According to customsticker.com, finding a reliable cheap custom stickers printing service will make a significant difference in the quality of the product which will ultimately affect their effectiveness.
4. They Can Double As Labels
Another fine thing about stickers is that they can serve multiple purposes. That’s right, a quality sticker can easily be used as a label for your product. Although that may not seem like a marketing tool, at first sight, let us ask you this – would you buy a product with a bad label? Probably not. That’s because we’re expecting the labels to lure us in and interest us in the product at hand. A great sticker, doubling as a label, can attract many future customers, and what is that if not great marketing?
5. They Are A Great Promotional Item
If you’ve ever visited a business conference or an event of some kind, you’ve probably been bombarded by various promotional items. If you were to take all of them, you’d probably need an additional suitcase to put them all in. The business will use pens, pencils, calendars, coffee mugs, badges, notebooks, and various other products as promotional items. Now, let us ask you another question? Aside from coffee mugs, what do others have in common? That’s right. They have an expiration date. Calendars will be useful for a year, a pen for a month or so and no one uses pencils anymore.
On the other hand, stickers don’t have an expiration date. You can collect them, you can stick them onto your car or your laptop, and enjoy them for as long as you wish. Also, people will thank you for not crowding their pockets with bulky promotional items. All of this combined makes the sticker an absolute king of the promotional items.
6. They Don’t Feel Like A Marketing Tool
In general, people dislike commercials and promotional material. They don’t like to be forced to read, listen or look at your ad, so they turn their heads and walk away. However, what sets stickers apart is that they don’t feel like an ad or a promo material. They come across as a gift. Whether that’s because they look good and are actually useful, unlike the fliers and pamphlets, we can’t tell, but in general, people like receiving stickers as gifts. With that in mind, a cool custom sticker with some of your branding on them can go a long way for a ‘non-marketing tool.
7. They Strengthen The Bond Between You And Your Customer
Making the customer feel appreciated is the best way to keep them coming back. For instance, you can use stickers as gifts that you sent to your customers after they’ve made a purchase. That will make them feel appreciated and have them coming back to you. That is the ultimate goal of marketing – wouldn’t you agree?
Also, a satisfied customer will speak highly of you and your business, which is basically word-to-mouth advertising at its core. So, you get two birds with one stone.
As you can see, stickers are way more versatile than people give them credit. All you need is a little bit of creativity and imagination and you can put these bad boys to use at any given time. Hopefully, we’ve given you a couple of ideas on what you might do if you decide to go this route.